Brand Power

Better Homes and Gardens® Real Estate

The Most Relevant Brand in Real Estate.

Better Homes and Gardens® Real Estate (BHGRE) is a brand that represents more than a traditional real estate transaction.

Did you know?

Better Homes and Gardens® Real Estate (BHGRE) is a brand that represents more than a traditional real estate transaction.

For us, it goes beyond buying and selling a home and extends into how our customers live in their homes and communities. Our unique brand positioning allows us to be part of the conversations consumers are having about what matters most to them: home, family and community. Consequently, our brand remains relevant 365 days a year, not just when consumers are thinking about buying or selling a home.

Marketing & Advertising

Through our exclusive relationship with Meredith Corporation, a leading media and publishing company, BHGRE has unique access to tens of millions of loyal consumers of its well-known brands, particularly its flagship brand, Better Homes & Gardens®.

Better Homes & Gardens magazine has over 40 million readers and over 12 million visitors to their website every single month. We have a comprehensive print and online campaign to drive awareness and generate leads.


The BHG Print Campaign Features:

  • A series of full-page ads in each 2018 issue of Better Homes & Gardens magazine.

  • Our campaign’s punchline is “Starts with a Home.” As the industry’s lifestyle brand, we showcase how homeownership is central to the most important moments in a person’s life.

  • Each ad uses a play on the word home with the punchline Starts with a Home.

  • We have woven Expect BetterSM into the creative through the use of the Expect Better tagline and an expanded Expect Better photo library.

  • This aligns the new campaign with the brand’s visual identity, social media strategy and agent/broker marketing templates for a cohesive approach about buying or selling a home.

Personalized Subscription Program

Our personalized gift subscription program includes Better Homes & Gardens®, Traditional Home, Shape, Eating Well and Parents magazines. Use it to stay connected with your sphere of influence!

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